automation built to last beyond the project

I design workflow systems for sales, operations, and onboarding teams — practical, maintainable, and owned by your team from day one.

most lost time isn't in the work itself

It’s in the gaps between. Handovers that need chasing. Status checks that require a meeting. Updates entered twice because two systems don’t talk to each other.

I map your process end to end, find where things break or slow down, and build systems that close those gaps.

The result: fewer errors, clearer ownership, and a workflow your team can actually run without me.

what I build

Typical engagements:

  • Sales-to-ops handover automation — post-close execution, CRM sync, and team alerts
  • CRM and database integration — HubSpot, Baserow, and connected tools
  • Onboarding workflow systems — forms, status flows, quota checks, and notifications
  • Process monitoring and reporting — pipelines that surface issues before they escalate
  • AI in existing workflows — practical assistance added where it actually helps

Every project is scoped around specific operational outcomes.

how I work

  1. Discovery — understand the current process, tools, and where things break
  2. Solution design — map the new flow with clear tradeoffs before building anything
  3. Build and integration — connect the systems, handle edge cases, test with real scenarios
  4. Validation — run with live data before handover
  5. Handover and docs — your team owns it from day one

You know what’s being built, why, and what to expect at each stage. No surprises, no black boxes.

recent work

A few examples from recent projects (details anonymized):

  • Automated the sales-to-ops handover for a B2B team — syncing CRM line items, allocations, and Slack alerts to remove post-close manual steps entirely.
  • Built an onboarding system with quota validation and team notifications, cutting setup errors and removing reliance on manual status checks.
  • Created a pipeline reporting workflow that flagged stalled deals earlier, giving the sales team a cleaner picture for weekly reviews.
  • Designed a meeting-to-CRM pipeline that captures action items and updates records automatically — no manual summaries needed.

Every project is scoped around specific, measurable improvements. Results depend on your setup and starting point.

let's talk about your workflow